the reality, JIN Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 f
the market, they have grown seriously fast.
Therefore, full service carriers (FSCs) have started undergoing a crisis caused by them and losing their customers a lot. In the United States, since few years ago, LCCs have grown in the market and started capturing a lot of market shares. Then, by selling low-price-tickets or by expanding their air routes widely, LCCs started threatening FSCs a lot
route, flight schedules, models of aircraft, safety records, reputation of brands, promotion and facilities in aircraft things like that.
Since 2001, many regional airlines have faced significant financial restructuring, including bankruptcies, mergers and consolidations. These processes caused lower cost structure by reducing operating costs, including labor costs, debt terms, lease and fleet,
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
Conclusion
About IKEA
The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.”
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's
This idea can be applied to logistics as well. In the past, logistic cost has been defined in purely monetary terms. However, as not only in the EU but also in the USA and other countries became more and more aware of environmental problems ,for instance because of climate change, air pollution, noise and accidents, environmental considerations has been taken in logistics kfield. This is how Gree
3. Present condition of low cost air line market
-market share of low cost air line in the country route
In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route.
4. Introduction of JIN-AIR
company overview
Route
-Company name: JIN AIR.
③ Environmentally-responsible aviation : By March 2010, EU-based airlines must provide carbon dioxide emission reports. That’s why, over the last six months, several EU airlines have begun using bio-fuel either wholly or in part on certain routes. This trend is now spreading to North America where several airlines have indicated their interest in buying eco-friendly jet fuel.
3. History w
For your healthier mouth
For a cleaner, fresher mouth
For whiter teeth
For your pocket
For kids
STRONG
-No. 1 market share in the world
-Market positioning as an effective germ killing mouthwash
OPPORTUNITY
-Increasing attention on hygiene and oral cavity.
-Small number of competitors.
Founded in 1962
On January 22, 2002 filed for bankruptcy protection
It had fa
Route Information System provided by
SBS(Singapore Bus Service) Transit
: Information services to enhance the consumers’ travel experience with
SBS Transit (bus arrival time estimation)
The Transport & Travel e-Town
: one-stop integrated website providing government information and services
: local transportation and overseas travel for the general public
(from obtaining infor